May 9, 2013
by MoreRecycling
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Why we love it or hate it: Key to brand affinity and brand aversion for brands like Apple and Manchester United

Why do brands such as Manchester United and Apple capture hearts and minds? How do marketers make consumers develop a strong attachment for a product or service? According to a recent study it is achieved by appealing to people’s aesthetic needs (entic… Continue reading

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October 8, 2010
by Reduce
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What Will FTC’s Revised ‘Green Guides’ Mean for Consumers?

On Wednesday, the Federal Trade Commission (FTC) released its first revision of its Green Guides since 1998. The revised Guides address how environmental marketing claims can be used on products and their advertising, and were created to protect consumers from misleading claims. “In short, for many products, confusion abounds – we don’t always get what [...] Continue reading

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October 6, 2010
by Recycling
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Stricter Labeling for Green Products

Marketers would have to qualify their claims on product packaging and limit them to a specific benefit, like how much of the product is recycled. Continue reading

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