March 18, 2014
by MoreRecycling
0 comments

Analysis of 50 years of hit songs yields tips for advertisers

Researchers have analyzed 50 years’ worth of hit songs to identify key themes that marketing professionals can use to craft advertisements that will resonate with audiences. The researchers used computer programs to run textual analysis of the lyrics for all of the selected songs and analyzed the results to identify key themes. The researchers identified 12 key themes, and related terms, that came up most often in the hit songs. These themes are loss, desire, aspiration, breakup, pain, inspiration, nostalgia, rebellion, jaded, desperation, escapism and confusion. Continue reading

Share on Facebook

June 25, 2013
by MoreRecycling
0 comments

Clearing up confusion on future of Colorado River flows

Leading experts on water issues in the Western U.S. have come together to establish what is known about the future of Colorado River water, and to understand the wide range of estimates for future flows. Continue reading

Share on Facebook

June 5, 2013
by MoreRecycling
0 comments

Discovering one reason why swarming evolved offers tantalizing clues on how intelligence developed

Many animals — from locusts to fish — live in groups and swarm, but scientists aren’t sure why or how this behavior evolved. Now scientists have used a model system to show for the first time that predator confusion can make prey evolve swarming beha… Continue reading

Share on Facebook

March 6, 2013
by Recycling
0 comments

5 FAQs About Recycling Cartons, Answered

Cartons are a sustainable form of packaging and perfectly recyclable, but often don’t make it in the blue bin. Banish your carton confusion by checking out these frequently asked questions.

Continue reading

Share on Facebook

October 8, 2010
by Reduce
0 comments

What Will FTC’s Revised ‘Green Guides’ Mean for Consumers?

On Wednesday, the Federal Trade Commission (FTC) released its first revision of its Green Guides since 1998. The revised Guides address how environmental marketing claims can be used on products and their advertising, and were created to protect consumers from misleading claims. “In short, for many products, confusion abounds – we don’t always get what [...] Continue reading

Share on Facebook

September 22, 2010
by Recycling
0 comments

Could New Labels Boost Lackluster Recycling Rates?

Earlier this year, we found that one of the top reasons why people don’t recycle is simply lack of convenience and know-how. While recycling may be second nature to some, many consumers are unaware of what goes in what bin and if it truly is,…
Continue reading

Share on Facebook

July 30, 2010
by Eric Goldstein
0 comments

A Shot of Adrenaline for the Nation’s Largest Municipal Recycling Program

The New York City Council did not meet in its historic chambers at City Hall yesterday.  With portions of the 198 year old City Hall ongoing much-needed renovation, the Council gathered instead at the old Emigrant Savings Bank building, just about… Continue reading

Share on Facebook